Whether you’re starting out, currently working as a seasoned, independent consultant, or somewhere in-between, this series will help you take your business to the next level.

These five expert-led webinars will support your new practice (or help invigorate an existing one!) with brand establishment, marketing strategies, controlling your online presence, courting client, and networking approaches.

Cost: $50 per webinar for SCP members, $60 for non-SCP members.

All 5 seminars: $200 for SCP members, $250 for non-SCP members.

Webinar will be recorded (except the December one) so you will have access to the recordings even if you cannot make the actual webinar date.

No CE credits provided for this series.
Questions? Please contact Margaret Long or Gloria Pereira

David Grossman

WEDNESDAY, DECEMBER 4, 2019

Branding for Consulting Psychologists

David Grossman, MBA

7:00 p.m. – 8:40 p.m. EST

How do you build a brand to promote your consulting psychology business? Traditional marketing and networking are no longer enough to differentiate yourself in a crowded consulting field. The answer is simple: create a unique brand. This webinar covers the fundamentals of brand building for Consulting Psychologists, including:

  • What Really Is a Brand?
  • The Power of an Effective Brand
  • How to Build Your Professional Brand
  • Brand Strategies for Consulting Psychologists


Brian Underhill

THURSDAY, JANUARY 9, 2020

How Corporations Screen Executive Coaches: What Do They REALLY Want?

Brian Underhill, Ph.D., PCC

7:00 p.m. – 8:40 p.m. EST

Hear the "behind the scenes" stories from building a pool of over 1,100 coaches in 100+ countries to serve multi-national corporations' executive coaching requests -- and see the results of his industry-leading research on the topic. Brian has personally traveled to 6 continents meeting over 600 of these coaches worldwide, in building and managing coaching pools for brands such as Dell, Microsoft and American Express.



Mira Brancu and Stephanie Mockler

THURSDAY, MARCH 5, 2020

The Value of Harnessing Thought Leadership as a Consulting Psychologist

Mira Brancu, Ph.D. and Stefanie Mockler, M.A.

7:00 p.m. – 8:40 p.m. EST

Many psychologists avoid "being in the lime light" and may be uncomfortable with “putting themselves out there” through social media. However, proactively taking control of your online presence, through sharing insights and thought leadership, can increase visibility into the profession of consulting psychology and ultimately, help more people in the process. Finding your own unique brand of thought leadership can build credibility, boost impact, and strengthen your company branding. Over time, this leads to an increase in opportunities, such as speaking engagements or new collaborations, which can create additional income avenues. This talk will demonstrate 4 case studies for how different consulting psychologists have used social media, writing/blogging, and speaking to develop a thought leadership platform to achieve these goals.



Lubna Somjee

THURSDAY, APRIL 9, 2020

Organically Marketing Your New or Early Career Executive Coaching Practice

Lubna Somjee, Ph.D.

7:00 p.m. – 8:40 p.m. EST

If you are trying to build your consulting and executive coaching practice and may not have a background, or much experience, in organizational or consulting psychology, join us as we explore marketing techniques that can help you build credibility, develop opportunities to get your name out, and grow your client base. This webinar will focus on approaches and examples that could help you grow your business by joining business organizations and engaging in strategic ways, speaking engagements, and developing sparse and dense networks, among others.



PAST WEBINARS

Ann Bowers-Evangelista

WEDNESDAY, NOVEMBER 6, 2019

Today’s Networking: Beyond Business Cards, Bios, and Blogs

Ann Bowers-Evangelista, Psy.D., MBA

7:00 p.m. – 8:40 p.m. EST

Does the word “networking” make your stomach hurt? Are you confused about best ways to connect with clients in our fast-paced environment? Join us for an informative and lively webinar on rock-solid networking strategies that can help you worry less and bill more.