New Webinar Series: Psychologists and the Business of Behavior

April 8, 2026 / July 8, 2026 / September 16, 2026 / November 5, 2026
Time: 11:00 AM ET – 12:30 PM ET
CE Credits: 6 (1.5 each) The Last Session Can Be Applied As Ethics Credits
Cost: $29 – $248

Although designed as a series, participation in any one session is not dependent on attendance at prior sessions.

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Webinar Description:

The Society for Consulting Psychology, Division 13 of the American Psychological Association (APA), is pleased to present a four-part webinar series exploring “Psychologists and the Business of Behavior”. Psychologists are increasingly providing coaching and consulting services to individuals, corporations, and community organizations. Staying current on the best models, the ethical and legal practices of coaching, and how they may differ from other services that psychologists routinely provide is critical. This series builds on the information provided in Psychologists and Coaching Part I, offered in November 2025, to delve deeper into the business of behavior for psychologists working in the coaching space.

Each series will be hosted by three seasoned consulting psychologists and coaches, Dr. Berman, Dr. Moret, and Dr. Shanbhag, with a special guest expert to provide education and engage in conversations about the topic at hand. Hosts will also respond to questions or outstanding items not fully addressed in the prior webinar.

Presenters: 

 

Bill Berman, Ph.D.
Bill Berman, Ph.D., is the founder and CEO of Berman Leadership Development, a leadership development firm with offices across the United States and Europe. He is the author of more than 50 articles and chapters, and four books, including Influence and Impact: Discover and Excel at What Your Organization Needs From You The Most (Wiley, 2021). Prior to Berman Leadership Development, Bill founded and sold a software firm to an enterprise information system company, where he grew their services revenues by more than 400%. Bill earned his B.A. from Harvard, Ph.D. from Yale, and taught at Cornell Medical College and Fordham University, where he earned tenure in 1994. He is a fellow of the American Psychological Association and Board Certified by the American Board of Professional Psychology.

 

Laurie Moret, Ph.D.
Laurie B. Moret, Ph.D. is a consulting psychologist who has been working as a leadership and organizational development consultant and coach for the past 25 years. Prior to starting her own business in 2007, Dr. Moret was a senior client partner at Korn/Ferry and a senior vice president of organizational consulting at Right Management as well as a member of that firm’s Coaching and Leadership Development Centers of Excellence. Dr. Moret has authored research and opinion articles on a variety of topics, and most recently, she published a book on consulting in National Security settings. She earned her BA from Washington University in St. Louis, her MA from University of Georgia, and her PhD in psychology from Arizona State University. She is a fellow of the American Psychological Association and maintains licenses in Florida and Virginia.

 

Marnie Shanbhag, Ph.D.
Marnie Shanbhag, PhD leads the Office of Independent Practice for the American Psychological Association (APA). In this role, she leads APA’s efforts to promote independent practice and support private practitioners as part of APA’s goals to advance the profession. Dr. Shanbhag is a Florida licensed psychologist with seventeen years’ experience in independent private practice prior to joining APA. Her expertise spans both mental health practice providing adult psychotherapy services and applied practice providing executive coaching and consulting services. She has coached mid-level and senior level executives from Fortune 500 firms to small family-owned businesses. Prior to opening her own practice, Dr. Shanbhag served as the Executive Director of a nonprofit agency, coordinating maternal and child health systems.

Special Guest Experts: 

 

April 8, 2026
11:00 am to 12:30 pm ET
Psychologists and the Business of Behavior: A deeper dive into the transition to Coaching with Dr. Randy White.

Dr. White, one of the field’s noted experts in executive coaching, will be sharing his thoughts on the leadership and coaching models that have most influenced him throughout his career, and on how he has extended his influence internationally and in academic environments.


Learning Objectives:

  1. Explain some of the differences in coaching roles.
  2. Identify at least one ethical and one legal consideration when delivering coaching services.
  3. Identify different models of coaching with business leaders
  4. Explain key differences when coaching internationally

 

July 8, 2026
11:00 am to 12:30 pm ET
Psychologists and the Business of Behavior: Assessing leaders and executives with guest Rob Kaiser.

This session will explore the distinctive role of psychological assessment in business settings, highlighting how tools designed for leadership, talent development, and organizational effectiveness differ fundamentally from clinical assessment approaches. Guest expert Rob Kaiser—renowned for his contributions to leadership assessment and derailing behaviors—will join Drs. Berman, Moret, and Shanbhag to examine how psychologists can apply assessment strategically to inform coaching engagements, enhance organizational decision-making, and support clients’ growth while maintaining clarity about the boundaries between business-focused evaluation and clinical work.

Learning Objectives:

  1. Explain some of the differences in coaching roles.
  2. Identify at least one ethical and one legal consideration when delivering assessment services. 
  3. Differentiate business-focused psychological assessment from clinical assessment as it related to leadership effectiveness, role fit, and organizational performance.
  4. Describe two ways in which multidimensional assessment data (e.g., 360 feedback, validated leadership instruments) can inform goal setting and coaching strategy.

 

September 16, 2026
11:00 am to 12:30 pm ET
Psychologists and the Business of Behavior: Coaching for inclusive leadership with guest Dr. Cedric Williams.

This session highlights the essential role that psychologists play in developing inclusive, globally minded leaders who can navigate cross-cultural complexity, diverse teams, and rapidly shifting organizational landscapes. Guest expert Dr. Cedric Williams will join Drs. Berman, Moret, and Shanbhag to explore evidence-informed coaching approaches that promote cultural intelligence, psychological safety, and equitable leadership practices. The conversation will focus on how psychologists can help leaders recognize behavioral patterns that advance or hinder talent, adapt effectively across global contexts, and intentionally cultivate climates that drive organizational performance and innovation through diverse perspectives.

Learning Objectives:

  1. Explain some of the differences in coaching roles.
  2. Identify at least one ethical and one legal consideration when delivering coaching services.
  3. Describe how cultural intelligence and bias awareness inform coaching approaches in organizational settings.
  4. Identify coaching strategies that enhance leaders’ ability to foster inclusive work climates to support effective cross-cultural communication.

Date and Speaker TBD – Expected November 5, 2026
Psychologists and the Business of Behavior: Coaching for High Performance

This session explores the science and practice of coaching for high performance across both athletic and organizational arenas. Drawing on principles from mental performance coaching, the conversation will examine how psychologists can help individuals cultivate focus, resilience, emotional regulation, and deliberate practice habits—skills equally vital for elite athletes and business leaders navigating high-stakes, high-pressure environments. Drs. Berman, Moret, and Shanbhag, together with a guest expert, will highlight how evidence-based psychological strategies can be adapted to strengthen performance mindset, optimize recovery, and support sustained excellence within demanding performance cultures.

Learning Objectives:

  1. Explain some of the differences in coaching roles.
  2. Identify at least one ethical and one legal consideration when delivering high-performance coaching services.
  3. Describe two key psychological factors that contribute to high performance across both athletic and business leadership contexts.
  4. Identify evidence-based coaching strategies that enhance performance under pressure to support sustained high-level execution in sport and organizational settings.

Content Level: Intermediate-Assumes post-doctoral education status in psychology and general familiarity with independent psychological practice.  The program is designed to meet APA’s Curriculum Content Standard: Program content focuses on topics related to psychological practice, education, or research, other than the application of psychological assessment and/or intervention methods supported by contemporary scholarship grounded in established research procedures.

Audience Engagement: Each presenter will deliver a subset of the information during the webinar and engage in conversations with one another and the audience to model how different experts bring varied lenses to the concepts being discussed.  There will be an opportunity for questions from the audience at the end.  

References:

Bachkirova, T. (2016). The self of the coach: Conceptualization, issues, and opportunities for practitioner development. Consulting Psychology Journal: Practice and Research. 68, 143–156.

Berman, W.H. (2019). Coaching C-Suite Executives and Business Founders. Consulting Psychology Journal, 71, 72-85. http://dx.doi.org/10.1037/cpb0000128 

Bernier, M., Bagot, P., Sondt, N., Levillain, G., Vacher, P., Doron, J., Martinent, G., Fournier, J. F., & Kermarrec, G. (2025). The effectiveness of psychological interventions in elite sport: Methodological issues and opportunities to gather evidence. Frontiers in Psychology, 16, Article 1516760. https://doi.org/10.3389/fpsyg.2025.1516760

Bernstein, A. F. (2023). Race matters in coaching: An empirical study of coaches’ willingness to have difficult conversations with leaders of color. Consulting Psychology Journal, 75(1), 32–50. https://doi.org/10.1037/cpb0000241

Blanton, J. S., & Wasylyshyn, K. M. (2018). Beyond the client/coach dyad in coaching senior business leaders. Consulting Psychology Journal: Practice and Research, 70(4), 339–350. https://doi.org/10.1037/cpb0000117

Bracken, D. W., Rose, D. S., & Church, A. H. (2016). The evolution and devolution of 360? feedback. Industrial and Organizational Psychology: Perspectives on Science and Practice, 9(4), 761-794.https://doi.org/10.1017/iop.2016.93

Calasso, L. F., Künzli, H., & Burtscher, M. J. (2024). What are executive coaches actually doing and when are they doing it? A systematic review of coaching behavior. Consulting Psychology Journal, 76(3), 238–258. https://doi.org/10.1037/cpb0000267 

Center for Creative Leadership. (2025, January 9). Leading a multicultural team. https://www.ccl.org/articles/leading-effectively-articles/leading-a-multicultural-team/

Chory, R. M., Offstein, E. H., Dufresne, R. L., & Childers Jr., J. S.  (2025). How executive coaches actually coach: Leveraging a relational lens. Human Resource Management Review, 35, 1-15. https://doi.org/10.1016/j.hrmr.2024.101055

Church, A. H., & Rotolo, C. T. (2013). How are top companies assessing their high-potentials and senior executives? A talent management benchmark study. Consulting Psychology Journal: Practice and Research, 65(3), 199–223. https://doi.org/10.1037/a0034381

De Haan, E., & Nilsson, V. O. (2023). What can we know about the effectiveness of coaching? A meta-analysis based only on randomized controlled trials. Academy of Management Learning & Education, 22(4), 641-661.

Ferdman, B. M. (2014). The practice of inclusion in diverse organizations: Toward a systemic and inclusive framework. In B. M. Ferdman & B. R. Deane (Eds.), Diversity at work: The practice of inclusion (pp. 3–54). Jossey-Bass/Wiley. 

Halliwell, P. R., Mitchell, R. J., & Boyle, B. (2023). Leadership effectiveness through coaching: Authentic and change-oriented leadership. PLOS ONE, 18(12), Article e0294953. https://doi.org/10.1371/journal.pone.0294953

Kilburg, R. R. (2016). The development of human expertise: Toward a model for the 21st-century practice of coaching, consulting, and general applied psychology. Psychology Journal: Practice and Research, 68, 177–187. https://doi.org/10.1037/cpb0000054

Kong, Y., Collins, D., & Martindale, A. (2025). Finding “just right”: Optimizing challenge and support in sport coaching to foster both growth and well-being: Perspectives and guidelines for sport psychology practitioners. Journal of Sport Psychology in Action. https://doi.org/10.1080/21520704.2025.2479597

Lai, Y.-L., & Palmer, S. (2019). Psychology in executive coaching: an integrated literature review. Journal of Work-Applied Management, 11(2), 143-164. https://doi.org/10.1108/JWAM-06-2019-0017  

Lefkowitz, J. (2021). Forms of ethical dilemmas in industrial-organizational psychology. Industrial and Organizational Psychology: Perspectives on Science and Practice, 14(3), 297–319. https://doi.org/10.1017/iop.2021.65

Maher, N., & Hastings, R. (2023). Coaching for gender diversity: A thematic analysis of approaches, frameworks, and their efficacy. Consulting Psychology Journal, 75(2), 154–175. https://doi.org/10.1037/cpb0000253

Möller, H., & Kotte, S. (2022). Assessment in coaching. In S. Greif, H. Möller, W. Scholl, J. Passmore, & F. Möller (Eds.), International handbook of evidence-based coaching: Theory, research and practice (pp. 55–64). Springer Nature Switzerland AG. https://doi.org/10.1007/978-3-030-81938-5_5

Osatuke, K., Ramsel D., & Yanovsky, B. (2017) Executive coaching: new framework for evaluation. Consulting Psychology Journal: Practice and Research  Vol. 69, No. 3, 172–18.

Passmore, J. & Woodward, W. (2023) Coaching education: Wake up to the new digital and AI coaching revolution! International Coaching Psychology Review, 18(1). 58-72.

Pennington, G. (2009). Coaching Black American coachees. In J. Passmore (Ed.), Diversity in coaching: Working with gender, culture, race and age. (pp. 181–194). London: Kogan Page.

Petty, S., Tunstall, L., Richardson, H., & Eccles, N. (2023). Workplace adjustments for autistic employees: What is “reasonable”? Journal of Autism & Developmental Disorders, 53(1), 236–244. https://doi.org/10.1007/s10803-021-05413-x

Pryke-Hobbes, A., Davies, J., Heasman, B., Livesey, A., Walker, A., Pellicano, E., & Remington, A. (2023). The workplace masking experiences of autistic, non-autistic, neurodivergent, and neurotypical adults in the UK. PLoS ONE, 18(9), 1–24. https://doi.org/10.1371/journal.pone.0290001

Schermuly, C. C., & Creon, L. E. (2024). Crossing the border: Who coaches clients with clinical concerns? Consulting Psychology Journal, 76(3), 259–276. https://doi.org/10.1037/cpb0000256 

Steelman, Lisa A. (Ed) & Williams, Jane R. (Ed). (2019). Feedback at work (pp. 249-263). Cham, Switzerland: Springer Nature Switzerland AG, xi, 288 pp. https://doi.org/10.1007/978-3-030-30915-2_13

Vandaveer, V. V., Lowman, R. L., Pearlman, K., & Brannick, J. P. (2016). A practice analysis of coaching psychology: Toward a foundational competency model. Consulting Psychology Journal: Practice and Research, 68(2), 118–142. https://doi.org/10.1037/cpb0000057

Vandaveer, Vicki V., Frisch, Michael H.(2022). Coaching Psychology: Catalyzing excellence in organizational leadership. Washington, D.C.: APA Press. https://doi.org/10.1037/0000293-000

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Wasylyshyn, K. M. (2017). From here to certainty: Becoming CEO and how a trusted leadership advisor (TLA) helped the client get there. Consulting Psychology Journal: Practice and Research, 69, 1–25. http://dx.doi.org/10.1037/cpb0000071

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White, R.P. & Shullman, S.L. (Apr, 2010). Ambiguity leadership: It’s OK to be uncertain. Chief Learning Officer, 9(4), 18-23.

 

 

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Upcoming events

March Town Hall

March 30, 2026

New Webinar Series: Psychologists and the Business of Behavior

April 8, 2026

April Town Hall

April 27, 2026

May Town Hall

May 18, 2026