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Personality Strengths as Your Career Brand

The Career Branding Exercise (CBE) is an innovative methodology designed to help people understand themselves and communicate their personal brand in simple accurate language. The model is based upon interpreting the Big Five Model from a strength psychology perspective. The goal of the exercise is to turn a personality strength into a professional distinction. By the end of the session, participants will write a memorable, meaningful and concise (seven word) statement that captures the essence of who they are. It is critical that participants experience the CBE and develop their own branding statement. Going through the process themselves will allow them to speak to clients from a first-person perspective.